Do I really need a website – my business is small and I don’t sell on-line?

When not to have a web site? Let me explain the reason against first. It is better to have no web site than a shoddy one! A website creates an impression of your business. A messy, difficult to navigate site with spelling mistakes and poor creation will have more of a detrimental effect on your […]

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Do you have what it takes to run a successful business from home?

I am often in awe of the opportunities that exist to have a fantastic home working life. And I dont mean booking the odd day out of the office to work from home, I mean running a fulltime business entirely from your front room or office in the attic! Minutes ago I kissed my children off to […]

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Branding for small businesses

What is ‘branding’ exactly? When you hear the word ‘branding’ do you immediately think logo? Initially it meant the same to me, but if you dig below the surface you get to realise that branding is a whole lot more than just a logo, name and tag line. Branding is creating a whole image for […]

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How local businesses can improve their customer relationships

How good is the relationship with your customers? Obviously you must have some kind of relationship as they are your customers, but how good is the relationship really and could it be better? Consider this, two restaurants right next door to each other both selling great food. The staff in one know you by name, […]

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No marketing budget? ‘Piggy back’ another event or business

Little or no marketing budget? For small businesses with little or no marketing budget you need to think creatively and start thinking bigger! There are opportunities out there to get marketing that you would normally only be able to dream about. One such method is ‘piggy backing’. This is a situation where your company benefits […]

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Why, and how to, get good customer testimonials

Why is it crucial that you spend time and effort getting testimonials? • Testimonials are evidence that you actually have customers and that they are happy customers! • Testimonials are the ‘written word of mouth’. • When a product or service comes recommended the buyer feels increased confidence and so takes a step closer to […]

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Knowing what your customers think is ‘big business’ for small businesses

Why small businesses should bother Customer feedback is not only for the large multinational companies – it is crucial and beneficial for the smallest of businesses too. Your customers may be fewer but knowing what they think is just as important. This is free market research, an opportunity to tap in to a fantastic source […]

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